Xiaomi, which had once taken the India smartphone market by storm with the jaw-dropping prices of their devices available only online, is apparently losing its grip on the online smartphone market in India.
A recent report released by Counterpoint Research highlights that online smartphone shipments In India have been growing at a steady pace in spite of all hullaballoo by offline retailers. As compared to last year, the smartphone shipments online grew by a significant 26% in Q2 2019.
The biggest highlight, however, of the report is Xiaomi’s performance in the quarter. The leader of the overall India smartphone market, Xiaomi suffers a drop in its online smartphone shipment share. From 55% in Q2 2018, the Chinese smartphone OEM’s share dropped to 46% in Q2 2019. Considering the fact that Xiaomi hasn’t been performing that badly, this slump in market share can be attributed to a number of factors. Let us look at it in a little more detail.
Online Smartphone Market India: Rise In Competition
One of the main reasons behind the slump in the market share of Xiaomi was the aggressive marketing tactics employed by competitors. Such tactics have proven fruitful for companies like Samsung, Realme and Asus and resulted in the rise of their shipment share in Q2 2019.
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