In an increasingly digital world, traditional marketing methods like branded giveaways tend to fall by the wayside.
So, we’re here to tell you, if you’re neglecting these practices you’re missing out- big time!
The stats speak for themselves, most recipients of branded freebies keep them for an average of eight months! Needless to say, the length of time you expose your brand to the prospect is way longer than any Facebook ad or YouTube video.
‘So, how do I make this work for my business?’
Luckily for you, we’re going to break this down here in this article. Let’s dive in!
- Give Away Something Tangible
These days consumers are wiser than ever when it comes to advertising, so there’s a good chance they’ll ignore your radio and TV ads.
Whereas, there’s something memorable about receiving a physical goodie. This works wonders for getting the prospect to recognize, remember, and relate to your brand.
After all, as many as 85% of consumers remember companies who gift them something like a t-shirt.
If you’re stuck for giveaway ideas, here are a few to get the ball rolling:
- Water bottles
- Reusable shopping bags
These are all things prospects can use daily. The more they need your freebie, the more they’ll use it, which results in a boost in brand awareness – it really is as simple as that.
You should note: Although the above suggestions are great, it’s essential to pick products that are relevant to your business. When you do this, recipients are way more likely to remember what your business offers.
For example, if you’re a tech company go for something like a flash drive rather than a notepad. If you still lack inspiration, The Lanyards Factory have tons of ideas for you to use.
- Use Your Logo
This brings us to our next point, always have your logo printed onto your freebies. If it’s possible, try and also get a contact number or an email address on there too.
After all, you want to encourage new business! The whole point of this enterprise is to boost brand recognition, and that’s pretty hard to achieve without communicating who you are on the product.
- Have a Plan
Be methodical about how you go about giving away your freebies. For example, if you’re planning to run a stall at a trade show, send an email blast to your list and tell them about the free swag you have on offer.
This works wonders for attracting and interacting with qualified leads. Needless to say, it’s far more effective than handing out goodies to random people walking past your booth!
Ready to Start Using Branded Giveaways?
We hope this fuelled you with inspiration on how to use your own branded giveaways.
If you relished this article, we’re confident you’ll love the other pieces on our business blog. Enjoy!