Did you know that the average person spends over three hours a day on their mobile device?
Time spent staring at a phone screen has replaced so many hours that were spent in front of the television or by a radio in years past.
Because of this, marketing strategies have shifted toward a more mobile-focused approach. These mobile marketing trends can be a bit difficult to keep up with, especially if the idea of mobile marketing is completely new to you.
If that’s the case for you, then don’t worry, because we’re here to help!
In this article, we’ll discuss a few different mobile marketing strategies that can help you elevate your business to the next level in 2019.
Now then, let’s get started!
Create a Mobile App
If you’re looking for mobile marketing trends to implement for your business, creating a mobile app is a great place to start.
It’s never been easier to create a mobile app for your business. There are a multitude of App Developers on the web that can help you create the perfect app that both you and your customers will fall in love with.
There are a ton of benefits to having a mobile app for your company. Perhaps one of the bigger benefits is, once you have your app, implementing the other mobile marketing trends on this list will be much easier.
Create Video Content
Video content is a growing market that shows no signs of slowing down anytime soon. In fact, it’s estimated that video content will make up 82% of all of the traffic on the internet by 2021.
Creating videos is a great way to connect with customers and advertise your brand in a fun and creative way. So whether it’s YouTube or video content that’s exclusive to your website or mobile app, be sure to take advantage of this ever-growing trend.
Get Involved with Gamification
The term “gamification” may seem foreign, but the idea is actually quite simple.
Create a mobile game that promotes your business or product for customers to play. You’ll be able to advertise to your game’s players in a fun and unique way that many of your competitors may not be thinking about.
It’s worth noting that, of the three hours or more spent on mobile devices every day, almost thirty minutes of that are spent playing mobile games. So again, this is a trend that shows no signs of slowing and is well worth tapping into.
Check Your Mobile Site Speed
Make sure that your site’s mobile speed is up to par, so that users don’t have a poor experience when visiting your site on mobile. Keep in mind that Google penalizes slow sites when deciding their rankings, meaning your site could be buried in search results.
Use tools like Google’s Page Insights to check your site’s mobile speed. If it tests poorly, don’t panic, Google will offer you tips on how to improve the speed of your site so that you can pass their test with flying colors.
Mobile Marketing Trends: What’s Next?
Now that you’re familiar with a few of 2019’s hottest mobile marketing trends, you’re all set!
Be sure to check out our SEO blog, where you’ll find more tips and tricks that you can use to help your business succeed.