Social media marketing is all about posting engaging content at the right time.
The digitization of consumption modes and patterns has led to an enormous surge in online content. All industries today post and promote their content online, be it consumer goods or news and media. Social media platforms are the medium of choice for all industries to reach a wider audience.
Given that all these sites function on an often elusive algorithm, the main challenge for online content creators is reaching the maximum number of consumers and generating the highest possible web traffic for each post.
Posting content during ‘peak times’ is one of the many strategies marketers utilize to ensure traffic. However, there are varying accounts of the best time to post online content. A recent study by Echobox concluded that the best time to publish content on social media depends on customers’ habits.
Echobox is a social media publishing assistant that helps publishers optimize the reach of their content. The aforementioned study analyzed the amount of traffic articles from top publishers in France, UK, and South America generated within the first three hours of being published on Facebook.
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