You love posting company photos to Instagram and sharing all of the great things your business is doing. Are your efforts working from a marketing perspective, or are you just spinning your wheels?
The truth is, Instagram can be an excellent business marketing tool when used properly. In fact, millions of people are already using Instagram Business.
If you use Instagram on the regular, then why not learn how to make your Instagram a business account so that you can gain more followers and grow your business?
Here’s a rundown on how to make your Instagram a business account this year.
Let’s get started!
How to Make Your Instagram a Business Account
Establishing a strong business presence is more than possible if you convert your current Instagram profile to a business one. This can, in turn, help you to achieve your organizational goals.
To make the switch, you’ll first want to tap on your Instagram profile. Then, tap on “Settings,” followed by “Account” and “Switch to Business Profile.”
If possible, you should link your Instagram profile to your existing Facebook business page. This will allow you to more easily use every feature available to businesses.
While switching to a business profile, you can also add details like your business’s category, your profile category, and your contact information.
Finally, you can tap on “Done.” It does not get much easier than that.
Why Use an Instagram Business Account?
With your new business account, advertising on Instagram will be easier than ever before. That’s because you’ll develop a better understanding of the people engaging with you on Instagram.
All good marketers need analytics that are actionable, and you can get this with an Instagram business account. Specifically, you can find out who all of your Instagram followers are and even when they are online.
For instance, perhaps your insights on Instagram may reveal to you that most of your followers are male. And you might find out that most of them are also in their 30s and reside in your home town.
You can also gather data about individual stories and posts to see who is engaging with them. In addition, you can promote your posts immediately within the app simply by tapping on “Promote” and following the prompts.
Finally, you can upgrade Instagram to better target potential customers with the help of a company that is focused on growing Instagram followings organically.
How We Can Help
In addition to showing you how to make your Instagram a business account, we offer a wide range of other tips for business owners.
For instance, we provide advice for starting an online business from home. You can also find out how to develop a winning marketing campaign, as well as how to correct an existing marketing strategy that is failing.
You can even use our website to find out how to generate profit tax-free. Our goal? To help you to become a successful entrepreneur with a solid bottom line.
Take a peek here to find out more about how you can thrive in the business world both now and in the months and years ahead.