With the plethora of Apple services that users can avail apart from hardware and accessories, investors have been keen on an Apple subscription bundle related to iPhone for years. And judging by CEO Tim Cook’s response to one such question by CNBC, it seems that Apple is finally on board with realizing the idea.
During Apple’s fourth-quarter earnings call, Cook offered that Apple’s iPhone Upgrade Plan – which allows customers to buy iPhones on 12-month instalments after which they can upgrade their model – is already viewed by consumers as a subscription plan. It was also suggested in no unclear terms that Apple views a subscription-like sales model as a potential growth area.
This subscription package informally referred to as ‘Apple Prime’ by observers of the company’s activities, is likely to be a variation of the iPhone Upgrade Plan. A key difference, however, would be the fact that it’ll be offered in a subscription format, meaning to say that the iPhone will be offered along with Apple’s services like Apple Music, Apple tv+, Apple News, etc., for a bundled monthly price.