In September last year, the tech giant Apple, announced the launch of an OTT streaming service, Apple TV+, which became available 2 months later in November. The service was highly anticipated by consumers and media critics. To add to the anticipation, Apple expressed plans to stream exclusively produced content only, which would be released at a steady pace, and won’t be available on any other service. To build a strong preliminary consumer base, Apple also made the decision to give a free 1-year subscription to anyone purchasing a new Apple device.
Since the streaming service was released in the middle of the fourth financial quarter of 2019, no data regarding its subscribers and sales have been made public yet. However, a report by Barclays has projected the service will gain a phenomenal 100 million subscribers in its first year. To put things in perspective, Netflix, the OTT pioneer that has been around for more than 12 years, has 171.77 million streaming subscribers around the globe.
While Tim Cook and Team is quite confident about the success of Apple TV+, there are independent research firms that believes that the ground has started shifting. This is clearly visible from the list of the 10 most anticipated streaming premiers of Q4 2019. A new report by Parrot Analytics has revealed that 6 out of the 10 most anticipated streaming premieres of Q4 2019, were available on Apple TV+.
Read More .https://dazeinfo.com/2020/01/30/apple-tv-plus-threat-netflix-disney-plus-q4-trends/