Apple TV+ Is Here: Should Netflix Be Afraid?

Apple just announced that its first all-original video subscription service, Apple TV+, will be available starting November 1, 2019. It also revealed the pricing system, with it, set to cost $4.99 per month, after a 7-day free trial. While the service itself is available across all Apple platforms through the Apple TV app, it will be free for one whole year to select Apple devices. People who will be buying any new Apple device – be it iPhone, iPad, iPod touch, Mac or Apple TV – they will be getting Apple TV+ free for a year. It will also be available on third-party products, like those of Roku and Amazon Fire TV.

Considering the fact that Apple device users were the early adopters of streaming video services, and account for a sizeable share of Netflix user base, is Apple TV+ a real alternative (read threat) to Netflix?

Let’s look into it in a little more detail.

Apple TV+ Vs Netflix

Apple TV+ being priced at $4.99/month for a whole family gives it a price point advantage over Netflix. In comparison, Netflix’s standard plan costs $12.99/month. In addition, new people getting the streaming service free for a year also gives it an advantage and will help it grow in sales.

For Apple and Netlfix both have a stronghold on the US market. Nearly 40% of the subscriber base of Netflix is in the US alone. On the other hand, Apple controls over 50% of the smartphone OS market in the US.

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